After Giambattista Valli, H&M collaborates with Columbian designer-label Johanna Ortiz for an easy-breezy collection
When we talk about majestic collaborations, all we can think of is the mighty retail chain, H&M. From its out-of-the-box collections to purpose-friendly alliances, we've seen it all!
After their recent stint with the Italian designer-label Giambattista Valli, the label has now collaborated with the Latin American designer-label Johanna Ortiz and the collection is what dreams are actually made of!
If you ask me to describe South America, Colombia and Cali ... I would say… color, festiveness and a true passion to live & enjoy life. Let’s keep growing together… Let’s keep being this unique, warm and joyful land…. So thrilled to present this project... one I’ve been working on with my heart: the Johanna Ortiz x H&M collaboration And this wonderful women Thank you... @iammariaborges, @iamjessicagomes, @galagonzalez, @tinakunakey, I really enjoyed getting to know you, so much beauty inside and out! #jowomen Don’t miss the pre-collection available in selected stores & at hm.com on December 3rd!! and stay tuned for the main collection to be released on March 2020. Thank you @hm #johannaortizxhm
Sticking to Ortiz's aesthetics, a flamboyant color palette is seen with many feminine elements over various silhouettes, each equally flirty and sophisticated. Many chic day-to-night options are also available for those trying to make a statement!
While the collection is set to release in March 2020, a pre-drop will be out this week, featuring four ensembles that are absolutely dressy and chic!
Talking about this collection, Ortiz mentioned in a statement, "The prints all come from my obsession with the flowers, the palm trees and the beautiful colors I am blessed to see out the window when I wake up at home in Cali, in my native Colombia."
The Johanna Ortiz x H&M pre-drop arrives at H&M stores worldwide and online at hm.com on December 3